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Printed Programs

Project type

Printed Ads

These are program ad designs used at our partnered sporting events and festivals.

This ad tied into our "Get a jump on your morning" campaign where we put the talent on trampolines.

Promoting our fun, unique team in the morning. One of our differentiators is the fact we have a positive pick-me-up every 20 minutes during the show.

After solidifying our brand pillars REAL COMMUNITY IMPACT, this ad was the first chance to put it to use. What’s more REAL than a heartfelt letter? We poured out the feelings of pride, connection, and support felt for Muskegon by all employees. A simple photo of a letter is meant to stand out from the more typical, sterile, corporate-y ads surrounding it in the program.

These ads appeared in the printed program at the local arena for the Muskegon Lumberjacks.
Get the people of Muskegon who are proud and involved in the community to feel connected with 13 ON YOUR SIDE by being appreciative and supportive of the community.

Our main weather talent has been at the station for 40 years. That kind of legacy of trust and brand equity is hard to pass up.

This ad appeared in the program for the Coast Guard Festival, a time when many people are heading out to the lakeshore during the summer.

Promoting our main priorities: the 6am, 6pm, and Weather Team with our bright, colorful design style.

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