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Help Team Campaign

Project Type

Multiplatform Campaign

Date

April 2024

Role

Creative Director and Producer

Get people tired of the little guy getting picked on
Who want to see justice and karma win out
To see 13 ON YOUR SIDE’s Help Team as advocates for the community
By showcasing the results we get from helping regular, everday people.

The Help Team must be capable, confident, and trustworthy. Viewers should feel assured that they can turn to them for help and expect real results. I focused on making the team look strong—firm in their pursuit of answers yet approachable and relatable. Direct-to-camera communication builds that connection, while showcasing their successes reinforces their credibility.

The blue tint allows for immediate recognition this is a Help Team story. It also symbolizes the “blue cloud” the people are under until the Help Team lifts them up.

The end graphic from the Help Team launch spots. I created the whole look and feel for the campaign and took all photos.

We needed to show the public the Help Team gets results, and we needed to make Charlie and Jay trusted advocates for the people.

These ads emphasize the results the Help Team gets. Each individual frame linked to the results story. The final frame links to the Help Team page where people can request help and see all the Help Team stories.

Charlie and Jay needed two things to establish this brand: they need to be serious about getting results and they need to be trustworthy in order for viewers to trust them with their problems.

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